Our vision & our daily work
We follow a clear goal which helps us to stay focused in our daily work – striving to continuously improve our products for the benefit of the horse.

Our vision
Our vision is to create innovative alternative hoof care and protection enabling our equine friends & partners all over the world to move close to the barehoof feeling. We strive for a healthy hoof and the welfare of animals.
Our daily work is based on our vision
- We consistently improve our products for the benefit of the horse.
- The rbCarbon adhesive system for alternative shoeing is subject to continuous innovation and perfection.
- Our aim is to provide high-quality products meeting highest social and ecological standards.
- We are working on the best sustainability possible for plastic products.
- We are hoof experts learning at our daily work in practice and obtaining numerous expert feedback.
- We are team players. As rbCarbon’ers, we are highly motivated and identify with our company. Each of us is given a chance to contribute and turn our vision into reality.
- Our products go through regular and rigorous quality testing. Because we want our customers and users to receive only high-quality, continuously improved products.
- Our products are “Made in Germany”.